Chapter 14: The Commodification of Sport

Chapter 14 talks about how sports has turned into something that is just bought and sold. In the United States, sports generate a huge amount of money. Whether it’s team apparel, tickets, television contracts or anything else related to a particular team or sporting event, teams and leagues are looking to make money wherever they possibly can.

Teams and leagues have several corporate sponsorships that vary depending on the organization. Sports have become very commercialistic, particularly with the internet taking off like it has in the past 20 or so years. While money does play a huge role in the sports world, it should not be the only factor.

The NCAA generates billions dollars of revenue every year, but still refuses to pay its athletes. These athletes, particularly Division I football and basketball players, make tons of money for their schools and never see a dime of it fall into their own pocket. Instead, the presidents, athletic directors and coaches of these big-name universities are rolling in cash, along with the big wigs of the NCAA.

The commodification of sport is something that is unavoidable in today’s society, but if you’re going to be making countless dollars behind these 18-22 year old’s names, they need to be able to collect some of the money that is being made off of them.

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