Chapter 9 the “Commodification of Sports,” which refers to the idea of how sports have become exchanged as part of transactions, bought and sold, when it should never be allowed. More and more companies have started to invest in sports and has become a truckload of revenue.
Organizations like the NCAA have started to become more than just entertainment. These organizations have turned into a business. They profit from their athletes by selling tickets at high prices. Their merchandise is ridiculously high in cost.
Bigger pools of audience lead to more advertising. Advertising has become one of the highest revenue generating techniques. Advertisements for the Super bowl run at 1 million dollars per 30 seconds. It takes money to make money, and the companies that advertise themselves believe it is worth the cost.