Chapter 16: Communication and Sport in the Future

The last chapter in the book talks about where all moving parts of the sports world are headed in the future. Obviously, e-sports are a rapidly growing industry that attracts both the traditional athlete and fan. Chapter 16 talks about the future of sports organizations, participants, media entities and fans.

The book wraps up by saying that sports are headed into “hyperdrive.” This is where more individual sports like MMA, BMX and skateboarding will take prominence over the team sports. This is an interesting idea, but I’m not sure I agree with this. Football is the most team-oriented sport in the world, and is far and away makes the most money in the United States. Maybe individualized sports will continue to gain popularity and grow, but I don’t know if they can surpass sports such as basketball, baseball and football in the U.S. and soccer worldwide.

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