“Commodification of sports” refers to how the world of sports is now bought and sold and has become one of the largest businesses in the world. The world of sports brings in as well as pays out billions of dollars every year.
Sports are no longer seen as just for the viewers entertainment. Corporations such as the MLB, NBA and the NCAA make money off out their athletes when fans watch the games and buy tickets and merchandise. The organizations also profit off of the advertising and spend tons of money on it as well. This has turned sports into a massive business and no longer just for the love of the game.