Chapter 9 the “Commodification of Sports,” which refers to the idea of how sports have become exchanged as part of transactions, bought and sold, when it should never be allowed. More and more companies have started to invest in sports and has become a truckload of revenue.
Organizations like the NCAA have started to become more than just entertainment. These organizations have turned into a business. They profit from their athletes by selling tickets at high prices. Their merchandise is ridiculously high in cost.
Bigger pools of audience lead to more advertising. Advertising has become one of the highest revenue generating techniques. Advertisements for the Super bowl run at 1 million dollars per 30 seconds. It takes money to make money, and the companies that advertise themselves believe it is worth the cost.
Before reading this chapter, I had no idea how much money people actually put at stake when it comes to playing fantasy sports. I also did not know how many people used online sites for fantasy sports. The companies like “Fan Duel” and Draft Kings” are quick to show how much money some people have won, but they will not show you how much money so many people have lost. They also don’t tell you the number of people who lose money. The companies swear on their graves that their sites are purely for entertainment, but any game that involves money and no skill-based matches is clearly gambling,
Online sports console gaming has been on the rise in the past few years. E-sports as they call it. While traditionally e-sports was strictly related to shooting games with HALO being e-sports origin, and Call of Duty it’s catalyst, actual sports games have taken over. Competitive tournaments of games such as 2K and Madden are now becoming increasingly popular.
When it comes to sports and politics in the last couple decades, you can’t have one without the other. Many athletes have used their stardom and screen time to openly express their political views and opinions. Muhammed Ali used his popularity as one of the world’s greatest boxers to promote the civil rights movement and his Islamic views. In recent years, we saw Kapernick’s refusal to stand for the national anthem which started a movement among athletes and even influenced everyday people. The mix of politics and sports goes beyond just individuals. A few years back, politics affected the international soccer league, FIFA. Several countries were found guilty of bribing members of the league for them to be able to host major tournaments including the World Cup.
Sports have always been a huge part of America’s past time. But just like America’s past, equality in sports have not always been perfect.
Chapter 7 describes race and ethnicity in sports. One of the most prominent examples of segregation in sports is within the sport of baseball. Ever since the 1800’s, baseball has been considered America’s pastime. However, in the past, baseball was a completely white sport. Up until the 50’s, there were no professional African American professional baseball clubs. The first professional negro league wasn’t established until 1951 with the Indianapolis Negro Professional League. Jackie Robinson became a hero to many in 1947 when he joined the Dodgers Major League club, where he also became Rookie of the Year.
While racism in sports is not nearly as severe as a problem as it was in the past, thanks to figures such as Muhammed Ali, Tommie Smith, Jackie Robinson, and Michael Jordan, it’s still not perfect. There is still a great deal of diversity in sports. In NCAA Division I football, there are only 11 African American head coaches, which is roughly 11% of all NCAA DI head coaches. The NFL has made their own changes in recent years to lighten up the problem of segregation in sports by passing the Rooney Rule in 2003. The Rooney Rule which requires the clubs in the NFL to interview minorities for positions to create more equal opportunities.
Chapter 6 describes how women’s involvement in sports and their coverage in media have become one of the most litigous issues in the world of sports. The chapter goes further into the adversities that women in sports receive such as exclusion, unfair pay/scholarships, and limited recognition.
Womens Sports have traditionally received far less media coverage and broadcast coverage than their male counterparts. Unless there is a big event like the Women’s World Cup or a big playoff game, you would hardly see women’s sports being televised. Men’s sports have always had a higher demand and broadcast moguls such as ESPN and Fox Sports have recognized this. Why would they sign contracts and pay huge amounts of money to broadcast professional softball or WNBA games if there is no viewership. They have to pay their bills too.
Another big topic in this chapter is Title IX. Title IX created an environment where mens and women’s sports could be recognized and treated as equals. Billy Jean King, a world-famous tennis player, was an important part of the creation of Title IX and was not afraid to voice her opinion. She changed how women could participate in sports and also inspired many to take action themselves. Women are now aloud to participate in sports and not be seen as fragile or unathletic. They could now be taken serious and become legitimate competitors.
Sports and sports-related programs have set world records with television viewership. They are at the top of the list of the most viewed programs. Sports, unlike the decently good TV shows and old movies, offer action and intensity at the viewers request.
Chapter 3 introduces the five media outlets; sports and traditional outlets, sports and new meeting, sports and social media, and lastly sports and user-generated media.
Sports and traditional media are described as the networks that sports are broadcasted on. National networks, like ESPN, and regional networks, like Fox Sports South, bring sports programming to millions of fans across the nation. This part of the chapter informs us that the most dominant form of media in sports is still traditional media. I find this very interesting given that new mediums and outlets have differed viewership and has caused some companies to cut jobs.
Sports and new media talks about how the web traffic can be much larger than the television ratings for some sporting events. It also tells us that ESPN.com has 94.4 million monthly users during football season. New media really affects the world of sports heavily because of the wide audience and the mass influence in society. New media is more of a niche market because most of the more popular outlets are owned by a conglomerate in the media.
Sports and social media refers to outlets such as Twitter, Instagram, and Facebook. Before the creation and wide-spread use of social media, there was no such thing as sports and media. Bleacher Report is one of the newest and largest outlets with its 60 million monthly viewers. Social media is so important to the world of sports in our modern world. With the insanely huge audience and unlimited interactions, social media determines what is what in society and especially in sports.
Chapter 5 talks about the entanglement of sports and mythology and how they affect the world of sports as well as most of society. A great example of this coexistence is baseball and the MLB. With stories of Cooperstown and it’s creation, Babe Ruth’s called shot, and Jackie Robinson, kids grow up hearing stories of great victories and their heroes.
Some of the terms and stories that sports fans and athletes hear today are derived from the tall tales of the past. Sports and mythology have always been intertwined. Stephen Curry’s ability to drain 3 pointers might be described as Maida’s Touch. King Maida is referred to in mythology by having the ability to turn everything he touched into gold. Little league baseball players might try to imitate the Great Bambino by pointing high in the sky towards left-center before stepping in the box. The Olympics are the epitome of the relationship between sport and mythology, it is such a huge part of human history.
Sports have definitely developed part of my character and who I am. Growing up as a baseball player, my grandpa would tell me all kinds of stories. One of my favorite players that he introduced to me was Lenny Dykstra. This guy was crazy! His nickname was Nails! He would start fights for no reason and was the face of mouth cancer. Sports were a huge part of my childhood and character development and I still celebrate my heroes’ success.
Chapter 2 talks about the four players in sport. The first player, The Participant, classifies as almost everyone. Any person with a mandatory physical education class is defined as ‘The Participant’. This also includes anyone who has played in legitimate leagues such an Upward league or YMCA league. The Participant is such a broad category, even just a pick-up game of catch includes you in the community in sport. The Participant most often refer to children, however, you can be a participant in some sports no matter your age.
The second player refers who play in a legitimate sports organization such as the Dixie Youth and USSA leagues. This does not refer to the player that just casually plays a sport. This also does not include anyone who just plays a sport casually or just for fun. This player has the dedication and initiative to practice and get better. These athletic organizations work with local recreation centers and other athletic complexes to reserve fields and dedicated practice areas.
The third player refers to communication and broadcast of sports and how sports are talked about in the media. One of the many “players” in the media are broadcasters and commentators such as the ESPN and Vin Scully. Commentators are herald by their fans and some sports team’s fans will sometimes turn on the radio and listen to the game just to hear the commentators’ perspective and enthusiasm. The production side of sports broadcasting and media is also included as the third player. One of the players in the production side is a sports media writer. There are now what they call ‘Hybrid jobs’ in sports media, they cover more than just one medium. People employed with the production side of sports media are expected to work with several mediums.
Lastly is the fan. Sports and their teams would be nothing without their fans. Fans are the backbone of sports. I scroll through Twitter to check out the interactions between their fans, both directly and indirectly. Society is a microcosm of sport and heavily influences the world of sports in itself.
The first chapter of this book introduces us to the different topics that we will be learning throughout the book that affect the world of sports. Some of these topics include sports fan cultures, sport mythology, money, race, gender, and more. Reading this book, we will see how these various topics are present in sports and their affects.
All platforms of communication are used to broadcast and inform the world of sports. Social media is one as one of these various platforms. Social media can give fans and others an inside view of an athlete’s personal life, both good and bad. After reading chapter 1, social media can cause problems in sports for athletes as well as coaches. It is very cool to get a taste of the life of your idol or favorite NFL player’s life, but sometimes the open atmosphere of social media can lead to problems.
My name is Brooks Beddow. I am from the small town of Jefferson, Georgia. Jefferson is about 20 minutes fro Athens, so I have been a Dawgs fan since day one. I am 18 years old and currently a freshman at Piedmont College. I love to travel and explore and I like being outdoors. I also do enjoy being indoors as well. I like to watch movies and playing video games when I spend my time inside. I am a shy person and not very outgoing, but you might hear me say something kind of funny sometime. I do spend quite some time alone, as I am a pretty introvert person. I do however also love to spend time with my friends. I don’t have the most friends, but the ones that I am close with are pretty awesome. I am friends with a lot of people though.
Being on the baseball team here, I have made friends with a majority of the team. I have been playing baseball since I was 3, so obviously baseball has always been a pretty huge part of my life. Up until college, I had always been playing against the same people that I grew up with a majority of my childhood. It was nice to get out of Jefferson and meet new people.