Chapter 10: Communication And Sports in the Future

In this chapter its start with giving an overlook on the different chapter, we have read throughout the book. “Technology, economic models, and the advent of social networking ultimately have already been changing and will continue to change the way we interact within and about sports in the future, emphasizing the role of communication even more.” Which is true social media and the different technology has the way we talk to even how we watch sports.  You know longer have to attend sporting events because they are broadcast on tv, radio station, laptop, cellphones, and the list just keep going.

“Children now participate in leagues that travel much greater distance than ever before and push the limits of the human body in ways not expected for previous generations.” My brother and I participate in summer sports since we were little it keeps us busy on the move every weekend. I don’t think of it as a way to push my body in limits that it couldn’t take. It helps me to keep pushing and becoming a great athlete in track and field.  Athletes at all levels will increasingly find themselves debating appropriate uses of performance-enhancing drugs even debating what constitutes performance enhancement.

Chapter 14: The commodification of Sport

Commodification refers to the process by which capitalism transforms objects from their natural purpose to objects that are “for sale”.  Sports media from ESPN to Sports Illustrated reported the story and used it to frame a familiar sports narrative about inspiration and overcoming adversity. Sports is more commonly viewed as a form of entertainment or escape. College football among the most popular and profitable sports in the United States. It draws a large television audience, produces millions of dollars, and generates considerable enthusiasm on college and university campus across the country.This year when Georgia was in the championship game all places was pack just to watch the game. The championship ticket starting at $1,909 for the game in Atlanta, Ga the rose bowl ticket against Iowa vs. Stanford on Jan 1, 2016, started at $627. A lot of people are even willing to spend more to have field side sit at games.

Sponsorship is about more than companies purchasing space or time to advertise their products and services. A commercial presence has always been a part of sports, critics are concerned that the breadth of sponsorship has negative effects on sporting events and those who watch them. Commodification in sports often functions to sell if not actual people imagery of people and cultures.


Chapter 15: Sports Gaming

What makes fantasy sports a draw for millions of Americans are the ties to communications that are often included in e-mails related to the good or bad performance of the fantasy sports team. In 1979 fantasy sports evolution when a group of New Yorkers led by writer Daniel Okrent. They develop a more sophisticated of fantasy baseball called rotisserie.” In 2013, 35 million North American played fantasy sports, with $3 billion spent annually on the activity.”

Fantasy Sports its started with drafting team and following the entire season now its a daily gaming changes the equation by having people redraft or reselect player continually throughout the season. The rise of daily fantasy play offers a new angle in which to explore sports gaming. Fantasy sports have changed the way media entities conduct their business. By the time a person reaches 21, an average person has spent more hours playing video games than they have spent in the classroom. My little brother spends all his free time playing video games. He doesn’t even go outside anymore he would rather play the game and sleep. All sporting video have a new game that comes out every year.

Chapter 8: Politics and Nationalism in Sport

Sports have been used in many ways for politics by the playing of the national anthem, the soldier holding the flags at football and many more. In this chapter, it overlooks the specific relationship between sport and politics. Candidates for elected office attend live sporting events in the effort to connect with voters. Baseball used as a symbolic importance to the presidency in the presidential first pitch. Which started in 1910 by William Howard Taft he became the first president to toss a ceremonial pitch. In 2001 at the World  Series game 3 that was played in the aftermath of 9/11 at the Yankee Stadium. President Bush was able to communicate strength and resolve by standing at the center of the diamond in a time of national crisis.

After the death of the young African American males, many colleges and the professional basketball team wore a shirt displaying “ICantBreathe”. In 2016 political express about racial justice coalesced around the actions of San Franciso 49er quarterback. Colin Kaepernick refuse to stand during the national anthem ritual prior to each game. Many other African American athletic started doing the same at football games.  They argued that they didn’t want to stand for a flag that oppresses black people and people of color. President Trump commented that he wishes the NFL would fire the players  who disrespect the anthem and say “Get that son of a b—- off the field right now.”




Chapter 7: Race and Ethnicity

The book quotes ” Race itself is not a Black / White binary; while the majority of professional athletes fall into one of these two racial classifications, small but noticeable increases in participation from other ethnicities are emerging, and amateur sport in America is played by all races in all forms.” This statement is true because race isn’t just about black and white the sports community is becoming more diverse as the years goes by. This chapter outline the history of race and ethnicity in sports, the impact of race and ethnicity on sports culture and analyzing differences in media exposure. Sometimes when we see people we only see them for the color their skin. We never just try to understand what they truly are until we really want to know them.

Slaves were given the very occasional day off and when this occurred many wanted to play sports from morning to night.  As the years went by connections with groundbreaking performances and breaking of color barriers. In 1948 a lot of Black players join the Major League  Baseball when Jackie Robinson won the National League MVP. On October 16, 1968, after finishing first and third in the 200-meter dash at the Summer Olympic in Mexico City. Tommie Smith and John Carlos raised a black-gloved fist as the National Anthem played.  And many more stood up to help change the sports community overlook on race.




Chapter Six: Gender in Sports

Everybody heard the saying when a guy throws a ball “like a girl” or the team or someone need to “man up”. The rise of women’s participation in sports has caused the creation of more women-only leagues and less coeducational sports opportunities for gendered unity. This chapter explores the feminist and interactive gender issues by surveying the history of women’s sport, discussing gender roles under the broader theoretical construct of hegemonic masculinity, assessing the amount of current coverage and exposure afforded men’s and women’s sport, addressing gendered language differences in sports media, and many other discussions.

In the early 1970’s there was a significant change for women’s sports in the United States. When the Title of 1972 IX of the Education Amendments of 1972 made equity in law. This is stating “no person in the United States shall, by sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.” Many colleges athletic program strive for compliance under the first pong. Division I football programs are permitted 85 scholarships exacerbates the problem confronting lower profile men’s sports.

Women argue that they don’t consume as many sports media product as men do because so little of it focuses on women’s athletics. In fact, the only two major sporting events that draw more women than men viewer are the Olympics and the Kentucky Derby. And I can understand because as being a female I don’t like to watch sporting events on the tv unless it a major event.

Chapter 5: Sport and Mythology

When we hear the word mythology  the thoughts of ancient Greek and Roman myths come to our mind. Sports provide especially persuasive people and places for communicating mythology. This chapter explores several ways that sports are influenced by myth and how sports affirm myths found in the broader culture. After a while mythology became an essential mean for communicating and reinforcing the identity that binds American together. Even as a example demonstrates how mythology can positively bind a community around a collective identity. The most common narratives in sports is the myth of the “American Dream”, in which an athlete of humble origins works hard and achieves greatness on the field or in the arena. I can relate to this because growing up in Macon, Ga is hard. They see this town as a bad community because its never a day without someone getting kill or someone getting shot. Sports and academic was the only thing we had to get out of there. A lot of my classmate didn’t even go to college some end up in the streets or working at fast food restaurant.

Many of the accomplishments or moments in sports that have achieved mythical status. For example Babe Ruth’s alleged “called shot” during the 1932 World Series, when he supposedly pointed to a spot in the Wrigley Field outfield then delivered a home run to that exact location.This type of myths often serve a positive function for sports organizations, media, and fans.

Chapter 3: Sports Media

This chapter goes the overlook of the sports media world.And how it explores the ever-changing world of sports media using four distinct lenses: traditional, new, social, and user-generated.In 2015 the telecast of Super Bowl XLIX yielded 114.4 million viewers other than the television drama show The Walking Dead is regularly places in top ten programs each week.

A lot of magazines have gone to the daily digital format or online format only. Sports Illustrated in recent year have had half of their cover were woman but their not athletes but models for the magazine’s swimsuit issue.Twitter, Snapchat, Facebook, Instagram and other social media are starting to becoming recent entrants to streaming lives games and getting information about what going on in the sports world.

Most people think they know the concept and can list example of the platforms that meet the classification of sport media but yet we don’t even have a specific definition.  It’s seen that blacks are almost twice likely to use Twitter than are Whites; woman are five times likely to have used Pinterest.  Social can also be a places where athletes express their self on Twitter can lead to controversy and threats which can find athletes suspended for problematic tweets. Youtube alone has 1 billion unique visitors per month , more than 10% of the entire world population.


Chapter 2: Community in Sport

In chapter 2 it goes over how the community influence sports in many different ways. The book state that community informs, persuades, and permeates how we play, how we consume, and how we incorporate notions of sport into our daily lives. You have four different players that jointly influence sports and in increasingly conjoined manner. These four players are participants, organizations, media entities, and fans.

The first player in the sports community is participants. Participant has four stages are causal play, intramurals, amateur athletics, and professional athleticism. We start with organized like AAU basketball leagues, school teams, and YMCA clubs.  Before I use to play for my school teams also ran for an AAU track and field with my coach from high school. Stages one causal play represents a substantial portion of all athletics and communicate many foundation messages. Stages two intramurals this stages focus of the sporting activities is on understanding rules and basic levels sportsmanship. Next stages amateur athletics talk about the economic realities that helds to notions of amateur athletic. Last professional athleticism the people who participate at the perceived highest level of athletics.

The player that i like the most is Fans because fan often is motivated to play more sports as well as consume them allowing sports organization and media entities to exist and thrive. You have the first person supporter that are largely defined not by media consumption but the desire to watch sports event firsthand. Then you have the  home dwelling devotee the people who may consume sports heavy doses but tend to use various forms of media. Also the list still goes on but as you can read in this chapter all community have they different ways that supports sport life style that we love today.

Chapter One: Intro to Communication and Sports

Chapter one goes over the outlook of each chapter that will we be talking about in class this semester. In the beginning, it stated how sports have an impact on American life.  Sports have provided models of leadership, development of interpersonal and being able to handle conflict resolution in our youth lives. Communication today is the largest process of getting a message around.  Like today we use social media to understand what going on in the worlds. For example, snapchat, twitter, facebook, Instagram and many others.

The talk about how people take for granted of the performance of the national anthem before a game.  Today we had the same problem cheerleader at Howard University took a knee during the national anthem after raising their fists in the black power salute. In the book, there was the same issue NFL player Colin Kaepernick took a knee during the national anthem as well. I don’t have no problem because people have their own different beliefs about the situation.

One topic that has caught my eyes in the book was coaches mirrors the relationship between children and parents. How coaches can often be seen as a parent figure to an athlete.  My track and field coach in high school was like a father to me. He was also my AAU since I was in middle school.Til this day he still checks on me to see how I’m doing throw out my freshman year in college. I look forward to seeing what the other chapter are about.