RR10- chapter 16

Over the last decade, journalism and reporting have experienced significant changes. One industry that has been deeply impacted by these changes is the sports world. Projected to reach a net worth of $73.5 billion by 2019, the sports industry is one of the largest industries in the world. Due to its massive scope, the sports industry has magnified these changes in journalism and reporting. Technology is the major reason for these changes, and it is often said that technology-enabled social media has altered the traditional sense of journalism. As a result, the industry has seen the emergence of a new trend that has come to represent the new face of sports media – athlete driven media. Athlete driven media continues to grow rapidly, perhaps facilitated by the appearance of numerous athlete driven media companies.
As technology and social media continues to advance and take control of sports journalism and reporting, athlete driven media is here to stay.
Media has made great platform for sports now and for it to evolve in the future. With the status of social media spots can be broadcasted everywhere. I’m positive that when have nothing to fear about sports media with the vast knowledge of the young generation coming up and technology here to help improve the sports world.


The popularity of Volleyball has increased dramatically over past years. This is a result of commodification. Commodification is the process of turning something into a commodity that can be bought and sold. Over the past 20 years, Volleyball has evolved from a simple, fun and recreational sport to a more appealing, more sexualized version, beach volleyball. Because of this evolution, beach volleyball has received a vast improvement in popularity, especially amongst a male audience. This is exactly what has happened to the sport. Males are the largest consumers of sport and are therefore the target audience. It is doubted that the stereotypical male watches women’s beach volleyball for the sport itself, they prefer to ‘watch the players’. Women’s beach volleyball has attracted a great deal of male interest purely because of the fact the women are wearing revealing clothes. The media coverage that beach volleyball has achieved detracts from the main spectacle and focuses on the sexual aspect of the game. This can also be a positive point as it has overthrown the male hegemonic dominance within the sport.
The sexual nature of women’s beach volleyball has ceased the male hegemonic dominance of the sport. Now that the ‘sex-piloted’ version of volleyball has grabbed a greater audience, it is mainly focused on the female players.
The male competition is does not draw as much attention as the female one. As much as the uniforms appeal to a greater audience, beach volleyball glorifies a more sexually attractive body, in both males and females, than one that is ‘not’.


We’re lucky enough to live in age where we can pick up a game controller and put ourselves right in the middle of sports video games so realistic that you can practically smell the nachos at the concession stands.

That wasn’t always the case. Sports video games truly have come a long way.


They offer us a change from the monotony of daily life. It is a useful means of entertainment and physical activity. Sports and games help in character building. They give us energy and strength.

Sports and games are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance during hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being.


“We want so much to see sports solely as an arena of play, not seriousness. But here’s the thing, this can cheapen not only the greatness and relevance of sports to us as a society, but also the courage of the athletes” (The Nation). The pursuit of fame, wealth and status can blind the human conscious, which is why it is important for us to encourage athletes to speak their minds. As a nation, we should not silence the athletes, because it is the truly courageous athletes who have the audacity to stand up when it’s not popular.

On September 20, 1973 Billie- Jean King took on men’s champion Bobby Riggs in a battle of the sexes tennis match. Riggs was known for criticizing women’s sports and female athletes. King stated, “I just had to play, Title IX [the ban on gender discrimination in federally funded educational programs] had just passed, and I wanted to change the hearts and minds of people to match the legislation” (Smithsonian). King beat Riggs in three straight sets, inspiring female athletes across the globe to break gender barriers.

Chapter 7 Reading Response

One of the most harmful topics not only to sports but the world is race and ethnicity, but today we will be talking about race and ethnicity in sports. Dealing with the issue of sport and ethnology, three major factors come to mind; prejudice, racism, and discrimination. These factors span across gender, ethnic, racial, religious, and cultural groups. In the following paragraphs, I would like to discuss how these factors have played a part in the evolution of sport in our society.

A definition of a race might rely on an outward manifestation such as color or some other physiological sign. Race and ethnicity (and to some degree nationality) also imply a shared socio-cultural heritage and belief system. For blacks being distinguished in this manner was demeaning to them; as well as it should be. One of their ways of protesting against this came at the XIX Olympiad.
During these games, black American athletes decided to protest social injustice. Athletes such as Jim Hines, Tommie Smith, John Carlos? And other black Americans decided to display signs of black power in different forms. The first to do so, Jim Hines, said that he did not wish to accept his gold medal from Avery Brundage, the president of the International Olympic Committee. In the ceremony for the 200-meter dash, runners Jones and Carlos came out to accept their awards displaying signs and clothing depicting black power. They were reprimanded, but other athletes followed suit at these. Collectively, society has taken steps towards less racism in sports based on color. There is no longer a ban keeping athletes out of sports such as baseball due to color. Stereotypes and racial thoughts still exist today, but they are improving with time.

In conclusion, we should learn that there is a way for us to communicate about race and ethnicity in the United States but most of us shy away from it and choose not to open our mouths. Trying to ignore this problem will not make it better and it will not make it go away. After reading this chapter you can get a better understanding about the roles of race and ethnicity in sports. It’s important to remember this information so you can gain a full sense of perspective on issues about such as class sociology and politics.

Chapter 6 reading response

Chapter 6 talk about one of the most heavily discussed topics in sports today, “Gender in sports.”  This chapter explores both feminist and interactive gender issues by surveying the history of women’s sports, discussing gender roles under the broader theoretical construct of hegemonic masculinity, assessing the amount of current coverage and exposure afforded to men’s and women’s sports.

One topic that has always caught my attention was Opportunities for men and women in sports. People always ask, “should women be allowed the same opportunity as men in sports?” My answer is yes women should be allowed the same opportunities as men in sports, if they do in fact want to participate, why should you tell them no? It’s their choice, they should be able to participate in football, baseball, etc. If they want to. I know the whole argument and how women are physically inferior. They really aren’t. Women can deal with pain a lot more than men can, and women can be strong as if not more so than a man. Even with the pay difference between men and women, women should make just as much because they are putting their body on the line just as any other man would. To say a woman can’t handle the physicality of what a man can is stupid. Women deserve the same respect and opportunity in sports as any other man.

In conclusion, chapter 6 is a very touchy topic but people need to see this kind of information brought to them. As we move on in sports I hope to see even more opportunities for women in sports just as men as more people come to the realization of it. I have seen women play against men but why not play together. We should all be equals!

Chapter 5: Sports and mythology

In chapter 5 we have discussed the connection between mythology in sports.  For example, MJ wasn’t cut from his high school team but in America we don’t let the facts get in the way of our myths. The birth story in this myth is that Michael Jordan was cut from his varsity team the first year he tried out, and the sting of that rejection fueled the competitive passions that made him the greatest basketball player ever. President Obama even used this story as a lesson for how to overcome adversity in his speech to school children on Tuesday.

Chapter 5 also talks about seeing sport as a religion. The Olympics be a kind of religious experience because they bring individuals into community with one another in ritualistic fashion. Moreover, this mass ritual is designed to promote core values, such as pride in one’s country and respect for other cultures.

Chapter 3 Reflection

Chapter 3 talks about four topics that have been discussed heavily in sports society. The four topics that are discussed in chapter 3 are traditional media, new media, social media, and user-generated media. Traditional media deals with television, newspapers, magazines, and radio. As technology progressed we began to move on from certain parts of traditional media such as newspaper and radio. Traditional media is still on top even with the drastic changes in the last 15 years. The one on one interviews with the athletes are much more interesting and have changed as time passed. Over time you could get easier access to an athlete to have an interview.  Now with social media getting more involved fans can look more into their social life instead of watching an interview. Social media plays a huge part when it comes to any sport. You can watch games on any device and catch live updates on twitter, snapchat, and Instagram. Television is still in high regard when it comes to watching games or checking out analyst and breaking news. 

New media is the web traffic for many sports websites and is truly astounding in the instance that the website is either a niche industry or relatively new offering. During football season ESPN has 94.4 million unique users that are mostly related to fantasy sports.  Sports websites have become a fan favorite offering information not only form the present but to the past.

User-generated media are very popular with YouTube having 1 billion unique visitors per month who make their own highlights of players. Another popular form of user-generated media is memes and how they are used by fans on social media. One meme that everyone must know by now is Michael Jordan crying.

In conclusion, the evolution of sports is still growing as one form of media for sports goes away another one come along and takes the handle.  No matter the case sports entities are taking over and still finding advantages for fans to have a great passion for sports.

chapter 2 reflection

As I read chapter 2 of this book, I enjoyed reading over the different topics of how the community impacts sports.  We use sports as a gateway to communicate with others on an everyday basis. Whether we’re talking about sports teams, practicing with teammates, competing against other athletes, and talking trash on social media. The past few decades sports has brought thousands of people together. Chapter 2 talks about 4 topics that contribute to sports: the fans, organizations, the participants, and media.

The author tells us about different players and how they have affected sports. The chapter also talks about how money effects sports. Money has dramatically changed American sports, the latest example being the $90 million endorsement contract for Lebron James before he has even played a professional game, and the results have been mixed. The most positive effect of big money for athletes has been improved performances because athletes can train year-round.

Television has provided much of the money in sports, many games and events are available to fans. In fact, fans now take it for granted that games will be available. Giants fans were outraged when games were not telecast in the first week. But you can’t put the genie back in the bottle. Money has changed everything in sports and we all must deal with the good and the bad, whether we’re fans, athletes or sportswriters.

Chapter 1 Reflection

Chapter 1 tells us about every chapter we will be discussing in this class. Communication, social media, and politics plays a big part in today’s sports and our everyday lives. After reading chapter 1 communication and social media causes a very big problem in sports for athletes, training staff and coaches. When you get on social media you see so many stories and rumors about players that it gets to the point where you can’t believe what you see on the internet anymore.

People always say athletes shouldn’t talk about politics, but no matter how much we try to avoid involving politics with sports you just can’t. Athletes have a platform given to them and they use the chances they get to speak about what’s going around in the world that affect our everyday lives. As I former athlete the parent like relationship between a coach and player means a lot. Until this day I’m still in contact with my 5th-grade football coach. After suffering a severe leg injury in the 8th grade I decided to stop playing football. I’m really looking forward to talking about our upcoming discussion in this class and reading about the other chapters.